In those pre-YouTube days, the trailer was downloaded about 10 million times – then a record. ![]() The clamour wasn’t just confined to movie theatres. “It is unprecedented for a movie trailer to have an advance screening, let alone one that’s covered by the BBC – but everything about Episode Ihas been unprecedented.” ![]() “It is unprecedented for an advance screening of a movie trailer to attract so much curiosity,” the Washington Post wrote. Read more: Complete Schedule of Upcoming Star Wars Movies According to Variety, around 500 people bustled into a screening of The Siege in Los Angeles one afternoon, only for about two thirds of them to get up and leave as soon as the Phantom Menace trailer concluded. ![]() News outlets reported with bemusement as fans laid down their cash for a ticket to, say, Joe Black, sat through the trailer and promptly left the theatre without watching the feature. As a result, ticket sales for those films went through the roof.
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